Governance in a hybrid world

Another wave of conversations about returning to the office will be in full motion with the arrival of September, and by now firms have become much more efficient at assessing the related operational implications. An interesting dynamic that has been central to our conversations recently is space governance and its implications for billable time. We […]


The state of pitch management in the race for more legal business

In talking to a spectrum of national and international law firms about the challenges they face, it became clear that there was a relative shortage of comparative published information about the pitch management process, in particular, the pitch document creation. The first in-depth research conducted by Dominic Carman in 2017 set out to address this […]


Welcome to Alex Higgins

  With strong growth comes steady people expansion! Alex Higgins is the latest addition to the Pinnacle Group, joining as a Sales Account Manager with a focus on supporting law firms with product. David Lumsden says the appointment couldn’t be better timed: “Given the interest we are seeing with PitchPerfect and Time Policy Manager, we’re […]


Webinar: CRM Success Series No.4 – Win more business

Win more business: Produce data-driven insights by tapping into your firm’s greatest assets Improve the win-rate of your legal BD teams by creating highly customised programmes and pitches from the intelligence embedded in your CRM and EXP systems. Bryan Austin, Director of Business Development, Pinnacle US will be joined by Chris Whitmore, Intapp Practice Group […]


Welcome to Charlotte Takacs

  We’re delighted to welcome Charlotte Takacs to Pinnacle as our new Head of Marketing. Charlotte joins Pinnacle at an exciting time as we expand rapidly across regions, products and services. As Christopher Young, Pinnacle’s Chief Marketing Officer, explains “Pinnacle’s rapid development through organic growth and acquisition now has us operating across the UK, US and Europe, building an […]


Proposal generation quandary: More people or better tech?

Insights from the TR Marketing Partner Forum The 2021 Thomson Reuters Marketing Partner Forum (MPF), though not as busy as usual,  was once again an incredibly well organized and professionally run event, with great opportunities to dive into the happenings of the sector and hear face to face what Marketing and BD people are experiencing. […]


The power of data integration

Thanks to a sustained effort and some key partnerships, Pinnacle has helped firms make significant improvements to their overall data quality; their on-going risk management and evaluation; and their business acceptance processes. When poor data hygiene started hampering our own delivery and effectiveness for clients, we went on a mission to change things. Today a […]


Marketing Partner Forum – Back in the room!

The 2021 Annual Marketing Partner Forum is just around the corner and how good will it feel to be meeting in person again? Pinnacle is going all in, bringing together everyone who is part of our amazing partner ecosystem helping law firms drive their business development and CRM capability. This is #PartnerPower – Pinnacle in […]


Automation Report

Almost every firm that Pinnacle is working with is looking to put in place automation, whether it is marketing automation, automation to speed up billing processes, integrating with external data feeds in the new business intake process, or using new technologies built into products, such as Intapp’s AI-assisted conflicts clearance. Whatever the process being automated, […]


How small steps can add up to big improvements

Innovation—a word much bandied about by firms and vendors but also a word that means different things to different people. Some 15 years ago, in a previous life when working in the angel investment arena, I heard Simon Woodroffe speak. Simon was the founder of YO! Sushi. He talked about making a 1% improvement in […]