![Ensuring CRM Success in Law Firms](https://www.pinnacle-oa.com/wp-content/uploads/2020/06/CRM-in-Law-Firms_-Changing-for-Success-2-e1591907621504.png)
Starting a project or undertaking financial commitment to buy and implement some software without being clear about your end goal or what you expect to get by return on investment, feels like a crazy way to run a business or a sure fire way to failure.
Does it happen? Yes.
In this latest article, Robert Beach, Tony Pullman and Christopher Young discuss what is ‘CRM success’; how to define it, measure it and achieve it.