Ensuring CRM Success in Law Firms

Starting a project or undertaking financial commitment to buy and implement some software without being clear about your end goal or what you expect to get by return on investment, feels like a crazy way to run a business or a sure fire way to failure.

Does it happen? Yes.

In this latest article, Robert Beach, Tony Pullman and Christopher Young discuss what is ‘CRM success’; how to define it, measure it and achieve it.

Read it here