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Ask any law firm what profitability means to them, and you are likely to get a different answer. While on paper it may seem that profitability should be easy to define, in practice, it’s anything but simple to nail down.…

Articles

Today 85% of firms agree that Environmental, Social and Governance (ESG) initiatives are more important to clients than ever before[1]. As this demand builds and it becomes an integral part of doing business, law firm marketeers are also feeling this…

Pinnacle People

When I met Sadie Baron I was immediately in awe of her enthusiasm and off-the-scale creativity.   In fact, I can’t say I’ve come across many people like Sadie. She’s admirably authentic and firmly believes in hiring for attitude over…

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[23.05.2022, Boston, United States] Today we are releasing our latest review, highlighting international trends in the industry’s proposal management practices and insights from top global law firms. Following the success of our last two reports looking into law firm proposal…

Pinnacle People

Speaking to Chris Hinze I quickly realise he’s a man on a mission to integrate lawyers and marketing teams, and quite frankly, I like his style. In Chris’s world partners and the marketing team aren’t separate entities, in fact they…

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[19.05.2022, Boston, USA] We are excited to announce the appointment of Val Reece as our first US Chief Operating Officer in a move toward ambitious US growth. Our strategic appointment of Reece follows her recent hire as Director of Client…

Pinnacle People

When I sit down to talk to Liz Lockett, Chief Business Development & Marketing Officer at Ice Miller LLP, I quickly realize that the legal sector is in her blood, it’s in her DNA. No honestly, it really is. Law…

Pinnacle People

Christopher Young's interview with Jon Brewer.   When I sit down with Jon I immediately sense his integrity. His mantra is ‘being a great leader is about making those around you great.’ And I can see that he lives and…

Pinnacle People

Tim Kenney's interview with Roy Sexton.   When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest:…

Pinnacle People

Tim Kenney's interview with Cynthia Howard   When I think about Cynthia Howard I envision an explorer who’s not scared to delve into the unknown. You see, she’s not afraid to put a thought-out bet on, because she doesn’t see…