Ask any law firm what profitability means to them, and you are likely to get a different answer. While on paper it may seem that profitability should be easy to define, in practice, it’s anything but simple to nail down.…

Today 85% of firms agree that Environmental, Social and Governance (ESG) initiatives are more important to clients than ever before[1]. As this demand builds and it becomes an integral part of doing business, law firm marketeers are also feeling this…

When I met Sadie Baron I was immediately in awe of her enthusiasm and off-the-scale creativity.   In fact, I can’t say I’ve come across many people like Sadie. She’s admirably authentic and firmly believes in hiring for attitude over…

Speaking to Chris Hinze I quickly realise he’s a man on a mission to integrate lawyers and marketing teams, and quite frankly, I like his style. In Chris’s world partners and the marketing team aren’t separate entities, in fact they…

When I sit down to talk to Liz Lockett, Chief Business Development & Marketing Officer at Ice Miller LLP, I quickly realize that the legal sector is in her blood, it’s in her DNA. No honestly, it really is. Law…

Christopher Young's interview with Jon Brewer.   When I sit down with Jon I immediately sense his integrity. His mantra is ‘being a great leader is about making those around you great.’ And I can see that he lives and…

Tim Kenney's interview with Roy Sexton.   When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest:…

Tim Kenney's interview with Cynthia Howard   When I think about Cynthia Howard I envision an explorer who’s not scared to delve into the unknown. You see, she’s not afraid to put a thought-out bet on, because she doesn’t see…

As we start the new financial year with a clean slate, it’s time for everyone at a law firm to be asking the question “how profitable are we?” and “what is my role in ensuring that we are increasingly profitable?”.…

Tim Kenney's interview with Brandon Lulis.   To be completely honest, I was worried about how my half an hour with Brandon Lulis was going to go. Having looked him up on the firm’s site and LinkedIn, Brandon clearly seemed…