Join Christopher Young and Michael Turner for an afternoon workshop, hosted by PSMG, to look at the opportunities better data use can open up for marketing & BD teams.
Date: 21 June 2023
Location: Pinsent Masons, 30 Crown Place Earl Street, London EC2A 4ES
Cost: £145.00 + VAT (PSMG Members receive a 50% saving on the full price)
Registration: Email firstname.lastname@example.org or call +44(0)7956 443745
The workshop will be followed by networking drinks.
Data around us is generated by the minute. Places and methods to capture it are widely available. But unless it is deeply embedded in your firm’s DNA to look for, track, combine and use insights to generate new and more profitable work, data is of little use. In this interactive workshop we talk about the strategies to meaningfully put data at the centre-stage of your firm’s thinking and actions.
From determining what data matters, the sources to get it, to practices to guide your BD decisions, you will leave more ready to be data-driven. As a part of the session, we will work through the strategic thinking that lets you turn media opportunities, like the Financial Times, into a profitable BD engine and swap the historically backward-looking information for predictive insights.
Key Questions We Will Answer
- Where is the most valuable data and why?
- What is the most valuable data?
- How can you visualise data, so people act on it?
- What can you do tomorrow, in one week, in one month and in three months to use data better?