Join Pinnacle at LMA23 between 24-26 April 2023 in Hollywood, Florida.

About the event

With this year’s theme, amplify your impact, the conference brings about authentic conversations on substantive topics that inspire true change in this industry, and cement the credibility, voice, and talents of our members and attendees as thought leaders, change agents and positive disrupters.

Amplify your impact through powerful systems and data

Your firm’s marketing and business development engine has to keep running at the pace of business, without a break. Let AI guided applications and dynamic cross-departmental data work in your favour to deliver impactful activities efficiently, informed by deeper insights.

Our bread and butter is creating smart connectivity between systems and data to empower your teams to win more!


Tap into AI and smart automations to effortlessly turn your most fitting content into proposals, RFI responses, directory submissions, capability statements, teams sheets and much more – all without leaving Microsoft Word or PowerPoint. Use our comprehensive data insights dashboards to analyse the complex performance metrics related to these documents including the gender makeup of teams in winning pitches in certain regions or the usage rate and currentness of each content piece in your repository.

Microsoft Legal Applications

Keep your firm front of mind, building strong client relationships and proactively pursuing the right opportunities with our applications built using the Power Platform’s suite of applications and Azure technology. We can enable your teams to take actions like logging meetings in the CRM, completing fields in experience records or checking on win rates from within Microsoft Teams, Outlook, PowerApps or other software regularly used throughout the day. It eliminates the time wasted switching between applications and helps you keep taking action even if you are amid a project to implement a new CRM or Experience System.

Intapp DealCloud implementation and continuous improvements

Work with our specialist consultants who can help you identify and map out your requirements from a CRM and Experience System and implement it in your firm’s unique environment with the configurations and integrations that make DealCloud really work for you. Once in place, our Managed Services team can help you keep the software and its data in shape and make ongoing continuous improvements as new capabilities are released and your business evolves.

Meet our team

Gareth Thomas

Head of Global Sales

David Lumsden


Val Reece


Johnny Jones

Principal Consultant & Team Lead - PitchPerfect

Conference host