The Lawyer’s Marketing leadership summit brings together the most senior group of marketing, business development, communications and PR professionals from the most important law firms in the UK. The event looks at how to futureproof the marketing and BD functions in a rapidly changing world.
Futureproofing the marketing & BD function
We are living through a period of tumultuous change, with numerous trends already in play two years ago now turbocharged by the global pandemic. While no-one has a crystal ball, it has never been more critical for any business to be on top of current issues and trends which may signpost the way forward. In law firms, that task falls to marketing and BD (M&BD) professionals.
How will M&BD roles and responsibilities change over the coming years?
Why is data-driven marketing likely to be front and centre of your strategy in the future?
What can M&BD teams in the legal industry learn from in other parts of professional services, notably the Big 4 Accountants?
And how is the M&BD team going to play a pivotal role in the number one issue facing many legal services businesses right now: the recruitment and retention of top talent?