Pinnacle has announced the launch of a new Business Development (BD) practice as part of its ongoing strategic alignment with Intapp’s client lifecycle model.

The BD Practice will provide clients with consulting and technical services focused on enhancing law firm business development, including CRM strategy, key client programs, and “Intapp for Marketing” & Pricing implementations. Drawing on Pinnacle’s finance, business intelligence and time expertise, the BD practice will bring a more joined-up, integrated approach that is unmatched in the market and will help clients drive greater value from their Intapp investments.

The highly regarded Bryan Austin, previously with LexisNexis, joins Pinnacle as BD practice director for the US while relationship marketing specialist and Pinnacle co-founder and former Head of Business Development at Simmons & Simmons, Christopher Young will lead in the UK.

Pinnacle is also currently rolling out a custom Intapp suite comprising DealCloud, Experience, Pricing and Time 8 to run their own business, bringing real world experience and practical knowhow to their consulting offering.

Commenting on joining Pinnacle and the move into BD Bryan Austin said: “Pinnacle’s ethos has always been about helping law firms get the best out of their enterprise systems – extending beyond the technical mechanics to the bigger issues of strategy, process, data insights and change. The launch of Intapp for Marketing throws the spotlight once again on CRM and with it an opportunity for law firms to reevaluate how best to drive client loyalty, growth and profit.”

Christopher Young added: “We have spent the past five years helping firms manage down the potential regulatory costs; now we want to turn our attention to the revenue side of the profit equation – and growing the right type of revenues.  In aggregating business development, financial and analytics expertise and coaching skills, we’ve forged a focused unit to help firms identify and mine seams of profitable income – and to upskill internal BD staff and partners to enable them to better lock onto and close out those opportunities.”