The demand for RFP responses is on a high and rising, leaving leading law firms’ marketing teams battling with capacity to turn responses around to deals of various value and complexity while also managing bio updates or creating team sheets.

Could the involvement of people beyond the marketing team at the right time be the key to managing capacity better?

Date: 31st March 2022

Time: 10am EST / 3pm GMT

Location: Zoom

RFP response management

Proposal requests are asking law firms to answer more complex questions and putting these responses together is becoming more demanding. BD teams are also seeing a shortage of great bidding talent, which adds to the challenge.

In the UK, according to our 2022 Pitch Management Report, 45% of the Top 100 law firms train their lawyers in proposal creation.

What is the reason behind the divide?

Why do firms organise their teams and resources around pitches differently?

Should RFP responses come about through a centralised or a decentralised process?

Key webinar discussion points

  • The benefits and disadvantages of decentralising pitch creation
  • Impact of decentralisation on firm’s responsiveness to RFPs
  • Strategic questions to help decide if decentralisation is right for you
  • The time and place for decentralisation and how to manage it



Proposal Management webinar series

This is the fourth session in Pinnacle’s highly successful Proposal Management webinar series.

Our previous sessions are available to watch on-demand in our Client Resource Centre. 

Create a free account here, to watch the recordings >>



Meet the panel

Barbara Koenen-Geerdink

BD & Marketing Director, Al Tamimi & Co

Mike Mellor

Chief Marketing and Business Development Officer, Pryor Cashman

Tim Kenney

Director of Software Sales, North America, Pinnacle

Vaughan Bruton

Head of Bids, Ashurst

Simon Marshall

Founder, TBD Marketing