Law Firm MBD Teams Can’t Afford Not Knowing What Works and What Doesn’t

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”  Depending on which side of the Atlantic you’re on, this famous quote is regularly attributed to either U.S. retail magnate and forefather of marketing John Wanamaker or to UK industrialist Lord Leverhulme (of Lever Brothers fame).  It’s often trotted out in […]