There were two or three key points I came away with from the annual PSMG conference, which were further reinforced on a call I had the following day around data quality issues and the challenges of prompting actions and decisions. The topic is clearly an important and valued one based on the number of firms […]
Law Firm MBD Teams Can’t Afford Not Knowing What Works and What Doesn’t
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” Depending on which side of the Atlantic you’re on, this famous quote is regularly attributed to either U.S. retail magnate and forefather of marketing John Wanamaker or to UK industrialist Lord Leverhulme (of Lever Brothers fame). It’s often trotted out in […]
‘The out of the box thinker’, Sadie Baron
When I met Sadie Baron I was immediately in awe of her enthusiasm and off-the-scale creativity. In fact, I can’t say I’ve come across many people like Sadie. She’s admirably authentic and firmly believes in hiring for attitude over experience. This approach has led her to unlock a whole new type of success for […]
‘How Winners Win – A review of how North American law firms succeed’ released
[23.05.2022, Boston, United States] Today we are releasing our latest review, highlighting international trends in the industry’s proposal management practices and insights from top global law firms. Following the success of our last two reports looking into law firm proposal management process in the UK, we have widened its scope to understand the challenges and […]
‘The man on a mission to integrate lawyers and marketing teams’, Chris Hinze
Speaking to Chris Hinze I quickly realise he’s a man on a mission to integrate lawyers and marketing teams, and quite frankly, I like his style. In Chris’s world partners and the marketing team aren’t separate entities, in fact they work closely together, in order to get things done. He’s down to earth, authentic, honest […]
“The advocate of making those around you greater” Jon Brewer
Christopher Young‘s interview with Jon Brewer. When I sit down with Jon I immediately sense his integrity. His mantra is ‘being a great leader is about making those around you great.’ And I can see that he lives and breathes this. By his own admission, he’s had a ‘different route’ to where he is […]
‘The inspiration to do more than just law’ Roy Sexton
Tim Kenney‘s interview with Roy Sexton. When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest: I’m glad. After nearly 20 years of experience in marketing, communications, and business development Roy […]
‘The opportunity explorer’ Cynthia Howard
Tim Kenney‘s interview with Cynthia Howard When I think about Cynthia Howard I envision an explorer who’s not scared to delve into the unknown. You see, she’s not afraid to put a thought-out bet on, because she doesn’t see being the first to work on a project or with a business as a gamble, […]
“Reinventor of law firm marketing”, Brandon Lulis
Tim Kenney‘s interview with Brandon Lulis. To be completely honest, I was worried about how my half an hour with Brandon Lulis was going to go. Having looked him up on the firm’s site and LinkedIn, Brandon clearly seemed like a man who means business. There are no photos of him smiling – instead, […]
Pinnacle at the 29th Marketing Partner Forum in Florida
Pinnacle joins the 29th Thomson Reuters Marketing Partner Forum between 19th-21st of January 2022 in The Ritz-Carlton, Amelia Island in Fernandina Beach, Florida. The event, gathering the client development partners, rainmakers, and senior-most legal marketing and business development leaders from some of the largest law firms across the US will bring three days of sophisticated, […]