“Half my advertising spend is wasted; the trouble is, I don’t know which half.” Depending on which side of the Atlantic you’re on, this famous quote is regularly attributed to either U.S. retail magnate and forefather of marketing John Wanamaker or to UK industrialist Lord Leverhulme (of Lever Brothers fame). It’s often trotted out in […]
How Can Law Firms Win Pitches in 2022 And Beyond?
Gone are the days of content held in silos and aggregated manually. We’ve now entered a new era of pitching, that’s rapidly developed in a world where business is more virtual and cross border. A cookie-cutter approach to proposals no longer cuts it, perhaps it never did. Leading firms who adopted pitch systems pre-pandemic and […]
The three PitchPerfect features that make the biggest difference for clients
PitchPerfect has grown in client base and functionality significantly since I first joined the team back in 2015. When you work with an application day-to-day it is all too easy to start taking its features for granted so I’ve taken a step back to appreciate the top three features that still make that big difference […]
The ‘perfect’ union of CRM, pitch automation and revenue
The final session of our CRM success webinar series turned the story told so far into a cohesive whole. Whilst a robust CRM like Intapp OnePlace pays dividends across a range of law firm BD and marketing activities, where its power should ultimately be measured is in its ability to contribute to revenue gains. The […]
PM Forum Key takeaways
Triple-A: Alignment, Approach & Acceleration Rebooting. When batteries’ lives come to an end, we replace them, upgrade them, we don’t let them die or forget about them. One way or another we always keep them going. The same approach should be taken with your firm’s marketing efforts. In practice, this means aligning external, client […]
Pitching, as a critical marketing activity, to be represented at the PM Forum Conference
2021’s Annual PM Forum Conference is organised under the theme of rebooting marketing and we are excited to see PitchPerfect as one of the technologies supporting this narrative. “If 2020 was the year for change then 2021 is the year for consolidation” as the event agenda goes on to elaborate. The full-day conference, packed with […]
The state of pitch management in the race for more legal business
In talking to a spectrum of national and international law firms about the challenges they face, it became clear that there was a relative shortage of comparative published information about the pitch management process, in particular, the pitch document creation. The first in-depth research conducted by Dominic Carman in 2017 set out to address this […]
Welcome to Alex Higgins
With strong growth comes steady people expansion! Alex Higgins is the latest addition to the Pinnacle Group, joining as a Sales Account Manager with a focus on supporting law firms with product. David Lumsden says the appointment couldn’t be better timed: “Given the interest we are seeing with PitchPerfect and Time Policy Manager, we’re […]
Proposal generation quandary: More people or better tech?
Insights from the TR Marketing Partner Forum The 2021 Thomson Reuters Marketing Partner Forum (MPF), though not as busy as usual, was once again an incredibly well organized and professionally run event, with great opportunities to dive into the happenings of the sector and hear face to face what Marketing and BD people are experiencing. […]
Marketing Partner Forum – Back in the room!
The 2021 Annual Marketing Partner Forum is just around the corner and how good will it feel to be meeting in person again? Pinnacle is going all in, bringing together everyone who is part of our amazing partner ecosystem helping law firms drive their business development and CRM capability. This is #PartnerPower – Pinnacle in […]