A change of data. A change of direction. The reality of successful business development. In the latest edition of Forefront Pinnacle’s US and UK Practice Leads for Business Development Christopher Young and Bryan Austin reflect on the takeaways from the Thomson Reuters Marketing Partner Forum in Miami and the reality of successful business development. With […]
To the point: key change
In his latest Briefing ‘To the Point‘ column, Christopher Young argues for a rethink on business development, as firms continue to struggle to build successful key client programs. It’s time to move the focus away from historic data and to start looking at data about the future. Download the article here For the latest edition […]